2683QCA DESIGN AND BRANDING
This has been created for the purpose of a Griffith University assignment. It includes the technical specifications, visual toolkit and branded applications for my fictional brand 'Zero'.
BRAND STRATEGY
Established in 2018, Zero is a contemporary lingerie company setting social standards for body measurements influencing our rising stars of the future.
Providing everyone with size Zero ‘0’ lingerie demonstrating the social expectations to be small and beautiful to feel comfortable in lingerie. Through the use of satirical hyperbole, my brand criticizes unhealthy social standards and the unethical use of photoshop and public portrayal of women by companies such as Victoria’s Secret. Only selling size 0 to everyone means we presume that everyone is a size 0, discriminating any other size and neglecting the fact that everyone is different.
Providing everyone with size Zero ‘0’ lingerie demonstrating the social expectations to be small and beautiful to feel comfortable in lingerie. Through the use of satirical hyperbole, my brand criticizes unhealthy social standards and the unethical use of photoshop and public portrayal of women by companies such as Victoria’s Secret. Only selling size 0 to everyone means we presume that everyone is a size 0, discriminating any other size and neglecting the fact that everyone is different.
INTRODUCTION
ABOUT US
TECHNICAL SPECIFICATIONS
MINIMUM CLEARANCE ZONE AND SIZE OF LOGO
VISUAL TOOLKIT SPECIFICATIONS
COLOUR PALLET
PATTERNS, ICONS AND TEXTURES
TYPEFACE SELECTIONS
I chose typefaces which were slim and slender, similarly to the consumers of this brand. These include Heebo, Open Sans and Oswald.
BRAND APPLICATIONS
ZERO APPLE EXCLUSIVE BRANDED PHONE CASE AND ENVELOPE STAMP
BRANDED TOTE BAG, BUSINESS CARD, T-SHIRT, PRODUCT TAGS AND GIFT CERTIFICATE
BRAND APP- ONLINE PURCHASING PLATFORM
PRINT ADVERTISING- BUS BILLBOARD ADVERTISEMENT
CREDIT_
Graphicburger.com for book format
Splash.com for pictures
https://www.instagram.com/lilmiquela/ for image of Lilmiquela.
